Vehicle Advertising Agreements

Mobile billboards, such as wrapping an independent contractor’s vehicle, are a popular and effective way to advertise a brand to masses of people on the go. While agreements between parties to advertise on a vehicle may seem self-explanatory, it is important to remember that such terms are legally enforceable, and companies should be careful to not take on more liability than is necessary. Drafting a thorough vehicle advertising agreement is the way to ensure that the scope of the vehicle advertising is clear, and the terms are agreed to.

In addition to specifying the vehicle’s make, model, year, license plate, and VIN, some of the most important terms a vehicle advertising agreement should include are the financial responsibilities of the parties, the liability of the parties, the insurance procedures in case of an accident, and the means of termination. For instance, what should the terms be if a independent contractor’s relationship is terminated while using their personal vehicle for your company’s advertising? A thorough vehicle advertising agreement will include terms governing these issues. Contact Croessmann & Westberg, P.C., if you would like to discuss your company’s needs.